CORE SOLUTIONS

Media Solution

Media offering various touchpoints with consumers, build a platform underpinning full-funnel solutions. We provide highly accurate target-setting as well as media planning and buying services to achieve high levels of reach efficiency, maximizing the cost-effectiveness of marketing investment.

Services

• Media planning and buying that integrates online and offline solutions
• Attribution analysis

Tools

• TOPS-PLUS

  Maximizes on-target reach with automated budget allocation to optimal advertising media from among TV, radio, newspaper, magazine, transit (hanging posters, above-window cards, stickers, station posters) and digital (banner and video).

• Total Reach Simulator

  Simulates reach of TV commercials (both spot and program sponsor commercials) and digital video advertising (YouTube True View/Bumper, Facebook, Instagram and X).

• T-Camp

  Our original private marketplace service utilizes data accumulated by a data management platform to enable programmatic advertising with various targeting settings, for media such as TVer, radiko and Spotify.

• Impact Finder®

  Utilizing our original attribution analysis model to examine spending on each advertising medium and conversion effects, Impact Finder evaluates the impact of marketing approaches (media used) on the results. This enables appropriate budget allocation.