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Cross Solutions
- Stirring the emotions of consumers by executing ideas at various contact points
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Community
- Creating places where people gather, in both real and virtual settings, to interact with each other
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We will support our clients’ businesses with expertise in our five key business fields.
The core of our concepts will inevitably be an “Inspiring Idea” that stirs emotions.
Firm resolve, the flexibility to respond to changes in the times,
a spirit that truly enjoys challenges… All these elements are required to create heartwarming surprises for consumers. Tokyu Agency’s essential responsibility is “to provide optimal marketing solutions for the issues facing each individual client.”
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The information environment surrounding today’s consumers is changing dramatically. This requires that we determine their behavior and perceptions before seeking solutions. We are then prepared to create marketing solutions that provide heartwarming surprises through our clients’ brands and products, and achieve maximum impact centered on an Inspiring Idea. To achieve this, we make use of mass media, interactive media and various other media that are owned and operated by members of the Tokyu Group and already integrated into the lives of consumers. We design our communications from an unbiased perspective, and implement them at various contact points.
OOH (transportation ads, airport media, billboards, others)
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Consumers develop their sense of value by exchanging ideas and influencing and stimulating each other. Today, people who share the same sense of value reside in all kinds of communities. They are also exhibiting new consumption patterns. We are truly witnessing the dawn of a brand-new society. Starting from an Inspiring Idea, Tokyu Agency will create and promote the places, times and experiences that enable people to resonate with brands and companies. Only the Tokyu Group with its vast experience in urban development and Web community creation has the ability to accomplish this.
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It is essential for companies seeking further growth in a mature market to reinforce their ties with consumers and establish positive, long-lasting relationships with them. Tokyu Agency conducts marketing activities in which we meet every one of our consumers face to face. Our call center is equipped with a laboratory function, moreover, that gathers feedback from consumers for use in direct marketing and/or CRM (customer relationship management) strategy creation. We contribute to our clients’ sustainable business development by conceiving an Inspiring Idea ― an idea that will link the full range of consumers with the client and maintain these links for a lifetime.
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A company cannot always solve the issues facing it by itself.
A new encounter can ignite a breakthrough. Joining hands
with a first-time partner can create unexpected value. Products with contents, one brand with another, a company with a completely different company. . . All sorts of collaboration can generate new solutions. Our Inspiring Ideas will lead to unexpected unions and unique possibilities.
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The business environments in which our clients operate are becoming more complex than ever before. This requires us to seek out the requisite factors to grow their businesses.
We believe this process begins with excavating the fundamental issues involved as a basis for determining the path to an optimal solution. We examine Tokyu Agency’s comprehensive database containing the behavior patterns of our consumers and use our findings to identify the latest social trends. We then apply our original facilitation techniques to discuss and define brand strategies and/or procedures for business innovation with our clients. These strategies are then implemented at various consumer contact points and points of purchase. We consider it our role to provide consultations that lead to optimal solutions, based on our Inspiring Idea concept.
