Tokyu Agency Inc.

English

Sphere of Business

Publishing

Our publishing business mainly publishes books on marketing communication that is ahead of the times.

The 22 Immutable Laws of Marketing, the long-selling classic by Al Ries and Jack Trout, and the Strategic Brand Management series written by Professor Kevin Lane Keller, a foremost expert on brand theory, introduced Japan to contemporary marketing theory and various advertising case studies that enjoy widespread recognition overseas. Our other publications have included forecasts of domestic consumption trends, essays by famous creators and books concerned with exhibitions.