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Sphere of Business
UNIQUE SOLUTIONS
Out of Home (OOH) Media
OOH media have the advantage of connecting with people at real-world consumer touchpoints, to gain brand recognition and empathy experientially, generate word-of-mouth and induce purchasing behavior. We will fully utilize Tokyu Group media resources to enable effective customer communications.
TOKYU OOH
Tokyu Agency is also the media company that operates and manages the Tokyu Group transit and outdoor media network extending southwest from Tokyu’s Shibuya hub. Leveraging the strengths of OOH as a real-world medium, we have embarked on digital transformation including audience log analysis, trial sales based on effect forecasting, as well as building of ad networks. We will continue to advance these initiatives with a focus on full-scale programmatic operation.
Tool
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T-Track - Programmatic Ad Delivery Service
DSP/SSP delivery service that delivers ads to the most appropriate ad spaces based on impressions, such as attributes and numbers of target consumers. It enables flexible delivery of ads to TOKYU OOH media, etc., which offer excellent locations and consumer reach, mainly in Shibuya and along the Tokyu Lines, optimized to achieve reach to the desired target audience with ad effectiveness as specified by advertisers at time of booking.
OOH Planning and Buying
Direct deals with major railroad media companies, OOH media companies and airport operators in the Tokyo metropolitan area as well as throughout Japan, throughout Japan enable us to build networks at scale. We combine diverse media on a nationwide scale and propose optimal solutions to clients’ marketing challenges.
