Tokyu Agency has a section called the Center of Kaiba studies.
We are adding further to the knowledge and experience accumulated through our communication activities for retailers by pursuing detailed investigations of consumer behavior at purchasing venues.
What sorts of messages should we deliver to consumers to steer them to the purchasing venue and spur them to make purchasing decisions? And when they arrive at the purchasing venue, how can we stimulate their desire to purchase particular items?
We analyze consumers’ psychology on their way to the purchasing venue.
We analyze their behavior patterns and sensations while they are at the purchasing venue.
We analyze the optimal ways of displaying products.
The studies we are conducting of purchasing venue behavior today will provide the basis for our full range of communications tomorrow.
ISC…Insight+Sizzle-Communication
