Purchases are triggered by curiosity.
Curiosity is triggered by encounters.
Tokyu Agency considers the purchasing venue as its proper starting point.
Our communication goal is the actual act of purchasing. Ever since our establishment, we have focused on the retail industry, accumulating extensive experience in developing and implementing communications for supermarkets, convenience stores, home centers and other retailers. We have accumulated an immense fund of knowledge concerning consumers’ motivations for purchasing and the factors that lead them to their final purchasing decision.
We begin by acquiring an accurate understanding of consumer psychology at the purchasing venue. We then ask ourselves how we can kindle consumers’ curiosity and consider the kinds of encounters that can be expected to induce them to make purchasing decisions. This concept of beginning from the actual point of purchase is the key to Tokyu Agency’s original integrated communications.
All of us at Tokyu Agency are convinced that it is only by adopting a perspective originating with the purchasing venue that we can develop communications that ensure sales.
