philosophy

Delivering the message to consumers from up close!

Tokyu Agency Consumer

Only Tokyu Agency has the ability to examine the daily behavior of consumers and develop new points of access, from mass media to new media, for offering them ideas.

Consumers’ purchasing motivation is closely linked with their daily behavior.

To deliver messages effectively in an environment in which consumers’ contacts with media are clearly diversifying requires us to consider the appropriate points of contact with consumers by examining their daily behavior.

Tokyu Agency’s fields of expertise extend beyond the confines of comprehensive advertising agency services. We work closely with other Tokyu Group companies to develop new transportation and urban media, for example. Our media buying covers TV, radio, newspapers, magazines and interactive media. We are also the representative media agency for the Tokyu Group companies’ transportation advertising and out-of-home (OOH) media. We are unique among advertising agencies in our ability to fulfill these dual functions, and to create new media with relevance for every aspect of people’s daily lives.

Tokyu Agency delivers the message directly to consumers from close up in a manner that is sure to win their hearts.