philosophy

Making direct connections with consumers

Tokyu Agency Consumer

We draw on the resources of the Tokyu Group to create various points of direct contact with the consumers themselves.

The Tokyu Group of companies, centered on Tokyu Corporation, includes companies engaged in railway transportation, real estate, the hotel business, retailing and other commercial operations - all of which bring them into direct contact with consumers.

Tokyu Agency’s membership in the Tokyu Group gives it access to detailed, reality-sourced information on consumers’ psychology and daily behavior.

We are also participating in the redevelopment of the Shibuya district as well as in various cultural activities conducted by the Tokyu Group.
This participation provides us with countless opportunities to witness and appreciate joyful moments in consumers’ daily lives.

We succeed in grasping the motivation for consumers’ purchasing precisely because we gather and examine true insights into consumers, rather than conducting simplistic, superficial surveys.