Tsuneyasu Kuwahara
President and Representative Director

With the rapid changes in the market environment in recent years, the role of advertising agencies has once again come into question.

The marketing strategies that motivate consumers are also evolving in complex ways, influenced by changes in Japan’s population structure, political and economic conditions, consumer lifestyles and corporate management. I am aware that many corporations are seeking ways to make optimal responses to these developments.

Tokyu Agency is uniquely positioned as a member of the Tokyu Group, which comes into contact with consumers every day through its business activities in much the same way as you do yourselves. The Tokyu Group conducts a variety of businesses that are closely connected with people’s everyday lives, from transportation, real estate and retail businesses to leisure services and hotel management. Most of these operations are concentrated along a corridor extending from Tokyo into Kanagawa Prefecture that is home to approximately five million residents. Operating these businesses gives the Group’s member companies an acute awareness of changes in the consciousness and behavior of Japanese consumers as they occur.

It is our desire to use the knowledge acquired through our Group operations to support your business by discerning the perceptions and changes among consumers and proposing strategies that look to the future. With the points of contact between consumers and corporations as the starting point for our planning, and drawing on our ability to grasp developments on the current scene unerringly and to think them through to a positive conclusion, we can recommend optimal, highly original marketing solutions that lead to positive results for your business.

Motivated by this shared desire, every Tokyo Agency employee is prepared to contribute to the businesses you wish to develop by applying their skills in such areas as communication and marketing solution creation.

As a marketing solutions company with which you can work in close cooperation, taking up challenges, searching out solutions and celebrating successes together, we look forward to devoting our energies to becoming a highly valued partner in your business development.