Original communication employing Tokyu Group media
The companies in the Tokyu Group operate a variety of businesses along the Tokyu Line. More than just an immense consumer market, the Tokyu Area is also one of Japan’s key trend-setting areas. Shibuya, in particular, the location of the Tokyo Line’s main terminal station, is a hub for trend information transmission as well as for sales promotion activities.
The Tokyu Group has a wide variety of media in its possession. These include the Tokyu Railway Company’s transportation advertising media; various OOH media in Shibuya, including the advertising cylinders on the Shibuya 109 and Q-Front buildings; the “ｒanKing ranQueen” concept shop, which displays only best-selling and new items,; Its Communication, Japan’s largest urban CATV station; and “FM Salus” community FM, among others. Tokyu Agency makes full use of all these media to design effective communications with special relevance for the community.
