Enhancing brand selection by consumers at purchasing venues
At the Center for Kaiba ISC Studies, we observe a sales floor on which consumers purchase brands just as they do at kaiba (purchasing venues) and conduct studies aimed at raising the chances of selection by consumers of particular brands at real-world kaiba, the final destination of brand marketing. We examine the consumers’ psychology and in-store behavior, including brand switching, at the Kaiba Center and employ the results to construct optimal marketing plans for sales venues and/or to design strategic media applications to steer consumers to certain outlets. Our staff work in close cooperation with the Marketing and/or Cross-Media Planning divisions to construct proposals that match the needs of our clients.
*ISC = Insight + Sizzle communication
Example of studies
- Investigation of consumer psychology and behavior at Kaiba
- Development of “sizzle communication” know-how
- Production of effective new sales promotion tools and media that make the most of our retail communication know-how and/or the Tokyu Group network
* “Sizzle communication” refers not only to “sizzling expression,” but also to a style of communication that appeals to human nature and psychology and stirs people’s desires.
