QBR is a brand power database that shows consumers’ evaluations of brands. This index was developed by Tokyu Agency based on Professor Keller’s Pyramid Model for building powerful brands. QBR comprehensively evaluates brand recognition, brand value awareness and consumers’ relationships with a brand. We have been using it to accumulate data since 2003.
QBR serves as a valuable tool for diagnosing brands and revealing areas in which they require enhancement.
