Tokyu Agency Inc.

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Sphere of Business

Marketing Solutions

Our history of success and experience in managing brand accounts for large numbers of clients has prepared us to offer a broad range of marketing solutions. Whether strategy development or actual resolution, we have systems in place for providing marketing solutions of any kind, with competency extending from the planning to the implementation of business strategies, communication strategies, brand consulting, investigations and surveys, new product/service development, commercial facility development, mail-order/e-commerce business support and e-CRM.

Optimal communication plan creation based on the pioneering QPR™ high-volume purchasing data survey.

QPR™ is a system for gathering consumer purchasing data developed by Tokyu Agency in 1987 as the first in Japan to reflect the market accurately. In 2011, we established a new subsidiary, M-Cube and Associates, to handle the operation of QPR™. The system continues its ongoing evolution and expansion today.

We deploy know-how in data analysis accumulated over many years to achieve prompt development of plans and strategies that lead to new sales opportunities. QPR™ serves as a single-source data resource to this end. We use purchasing data provided by QPR™, combined with our understanding of the target consumers based on such primary attributes as their age bracket and data gathered through our unique lifestyle clustering method, along with data on such other factors as media exposure and brand evaluations, to create highly viable strategies.

What is QPR™?

QPR™ (Quick Purchase Report) is a consumer purchasing survey conducted using bar code scanners. Equipping 30,000 consumers with mobile bar code scanner enables us to collect their complete daily purchasing data. We also survey the respondents online to investigate the background of their purchasing behavior, their emotional responses when using products and their degree of product satisfaction. In short, QPR™ provides one-stop access to a grasp of consumers’ purchasing behavior and attitudes.

What is QPR™ single-source data?

Tokyu Agency conducts unique surveys among QPR™ respondents, including lifestyle, media exposure and brand evaluation surveys. Linking data from these surveys with purchasing data and analyzing them from various perspectives enables us to generate highly viable proposals.

Branding

We provide clients with consolidated branding services to enhance the value of their brands, their most vital assets.

Keller brand theory deployment to grasp brand conditions

QBR (Quick Brand Report)™

We employ the brand management theory developed by Professor Keller* of Dartmouth College, a leading expert in the field, to visualize the ways in which consumers perceive a brand. We determine the condition of the brand accurately by analyzing its strengths and weaknesses and identify the aspects that require strengthening.

*About Professor Keller’s brand management theory

The world’s foremost authority in the study of brands, branding and strategic brand management, Professor Kevin Lane Keller of Dartmouth College is recognized as the originator of the customer-based brand equity theory. Tokyu Agency published his seminal Strategic Brand Management series in Japan.

V-WAYS
V-WAYS® for formulating brand vision and strategies

When considering the condition of a brand, we cooperate with the client in determining an appropriate direction and pathway to its reformation. We employ the specially developed V-WAYS® discussion process to formulate a brand vision and strategies for fostering the brand.

The V-WAYS® name is derived from “Ways” toward “Vision,” “Value” enhancement and client “Victory.” This product is effective in designing appropriate discussion processes to improve the quality of discussions concerning issues facing a client’s business and brand. We use the discussions to find solutions to the issues in cooperation with the client. We then incorporate the solutions into brand development and internal branding measures that lead to business success.