- Cross Media Planning
- OOH (transportation ads, airport media, billboards, others)
- Interactive Media
- Creative
- Promotions (sales promotion campaigns)
- Event promotions
- Publishing
The information environment surrounding today’s consumers is changing dramatically. This requires that we determine their behavior and perceptions before seeking solutions. We are then prepared to create marketing solutions that provide heartwarming surprises through our clients’ brands and products, and achieve maximum impact centered on an Inspiring Idea. To achieve this, we make use of mass media, interactive media and various other media that are owned and operated by members of the Tokyu Group and already integrated into the lives of consumers. We design our communications from an unbiased perspective, and implement them at various contact points.
Today’s consumers have become accustomed to operating in an increasingly complex and diversified information environment. This makes it essential that we acquire a proper grasp of their behavior and perceptions before we seek solutions. Kaiba, or points of purchase, are the places where consumers make their purchasing decisions concerning services and products. There are a variety of measures we can take to ensure that consumers actually make purchases at Kaiba. This includes communications through mass media, interactive media and OOH (such as transportation ads and billboards) as well as through sales floor media, other new media and sales promotion activities, among others.
While maintaining a fresh viewpoint, we position an Inspiring Idea at the center of all the activities we conduct to design and implement optimal communication plans that can achieve the maximum effect and activate consumers in various sequences. We also collaborate with other member companies of the Tokyu Group, moreover, to develop effective media that leverage the latest technologies to solve issues facing individual clients.
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The business operations of the Tokyu Group extend from transportation, real estate and construction to retailing and leisure services, topped off by urban development conducted at Futako Tamagawa, Jiyugaoka and Tama Plaza. These provide us with ample opportunities to hear consumers’ real opinions. We use the information we gather to identify changes in consumers’ behavior and perceptions, and then design optimal approaches to delivering our clients’ messages to them. The member companies of the Tokyu Group, often referred to as TOKYU OOH, own and operate an array of media that are integrated into the lives of consumers. When implementing marketing strategies targeting consumers, Tokyu Agency has the requisite knowledge and expertise to select and employ the optimal media in close proximity to the consumers’ Kaiba.
We have the capability to deal directly with all major railroad systems and airports in Japan along with a comprehensive network covering outdoor media venues. This enables us to present and implement communication plans that maximize our clients’ business effectiveness by employing media that reach large numbers of consumers. These begin with TV, radio, newspapers and magazines and extend to online, transportation and OOH media, among others.
Tokyu Agency is also a media company - TOKYU OOH
Media owned and operated by members of the Tokyu Group (TOKYU OOH) are located primarily in southwestern Tokyo, centered on Shibuya. One of Tokyu Agency’s identities is as a media company that operates and manages these media. They include unique media managed for residents of the corridors along the Tokyu Lines and visitors to Shibuya, the sub-center from which Japan’s youth culture is emerging today. This gives us a distinct advantage in grasping consumers’ responses and behavior.
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Interactive media are important marketing tools that are constantly changing and evolving, and we are adept at employing them to design marketing solutions for our clients. The following three types of interactive media are part of the everyday lives of today’s consumers:
- Internet Web sites
- Clients’ brand and product sites
- Social media
Each of these three media has its own unique strengths, and each influences the others. We design optimal combinations for individual clients to assure the best possible results and the highest quality media buying, creative and social media marketing.
PC and mobile Internet is much more than just interactive media. New devices are constantly being introduced, as evidenced by the new smart phones, tablet PCs and digital signage as well as digitalized mass media. We bring expertise to our work with all these new and emerging technologies.
Offering combinations and multilayered structuring of these methods enables us to design new types of advertising communications that not only deliver the desired messages, but that also stimulate interactions leading to consumer involvement.
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People today are seeking creative power with more intently than ever before. Faced with unprecedented, sometimes calamitous changes in the surrounding environment, consumers’ perceptions are also changing dramatically on both the conscious and subconscious levels. Our clients are seeking to create bonds with consumers of a new type that can no longer be based on past experience alone.
Responding to these client needs, our creative staff and communication designers work closely with media and other planners to find new solutions.
By grasping the unsettled emotions of today’s consumers along with their unchanging instincts, we ascertain their intrinsic sense of value and create and deliver an idea through a story that is worth communicating.
These activities reflect our belief in the power of creativity to contribute to business success.
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The point of purchase, or Kaiba, is a strategically important location for product and service selection by consumers. Sales promotions that pull customers to stores and provide direct communication are valuable solutions that supersede the times.
Tokyu Agency has been aware of their importance since the day of its founding. We have responded by developing an exceptional degree of expertise on Kaiba and on presenting proposals for promotional activities.
Innovative, dynamic campaigns with an Inspiring Idea at their core, or support for sales activities accompanied by sales tool and premium gift development . . .
We are experts in presenting the most effective sales promotion plans based on ideas that stir people’s emotions, induce them to act and achieve positive results.
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Tokyu Agency has accumulated extensive experience and expertise and received countless positive appraisals for planning and organizing government-sponsored events and international expositions and exhibitions as well as professional golf tournaments and other sports events that enrich people’s lives.
A solution designed to make direct contact with consumers.
We have the skills and versatility to undertake all manner of event promotions, no matter how complicated or challenging the tasks involved.
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Tokyu Agency has published books on marketing communication that is a step ahead of the times.
The long-selling The 22 Immutable Law of Marketing by Al Ries and Jack Trout, Strategic Brand Management by Professor Kevin Lane Keller and a series of books by Professor Keller are just a few examples of our publications in the fields of marketing and advertising. All were notable for introducing new theories to Japan from the global marketplace. We have also published books forecasting Japanese consumption trends and essays by well-known Japanese creators as well as publications concerning expositions.
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