It is essential for companies seeking further growth in a mature market to reinforce their ties with consumers and establish positive, long-lasting relationships with them. Tokyu Agency conducts marketing activities in which we meet every one of our consumers face to face. Our call center is equipped with a laboratory function, moreover, that gathers feedback from consumers for use in direct marketing and/or CRM (customer relationship management) strategy creation. We contribute to our clients’ sustainable business development by conceiving an Inspiring Idea ― an idea that will link the full range of consumers with the client and maintain these links for a lifetime.
In today’s mature society, companies are engaged in hard-fought battles to win the hearts of consumers. One key corporate strategy is to attract and maintain good clients who promise to provide the company with profits and to earn stable profits for their businesses.
In this environment, CRM is attracting attention not only for its methods but also for its ability to stimulate engagement with consumers. Who is buying a product? Who is buying the product repeatedly? Identifying the people who are purchasing products and services and introducing marketing solutions with appropriate timing are the keys to steady, stable business growth.
Innovations in the Internet environment have made it easier to determine consumer behavior with precision, and this has facilitated meticulous customer management leading to marketing plans that target customers accurately.
We recognize the importance of acquiring a thorough understanding of individual customers, earning a high degree of customer satisfaction and establishing long-lasting relationships with customers. This is why we established our Saginuma CRM Laboratory for designing and planning strategies in 2009. The laboratory offers advertisers the opportunity to hear consumers’ real opinions directly, and these are then reflected in communication development for the future. We join the advertisers in acquiring feedback from consumers to design strategies and tactics with greater promise of success. We remain committed to continuing this PDCA (Plan-Do-Check-Act) cycle going forward.
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More than just an advertising company, Tokyu Agency makes the best possible use of digital technologies to propose solutions designed to establish direct connections between clients and their customers in spheres in close proximity to their businesses.
The wide range of solutions we propose include eCRM establishment and management, system establishment for online distribution startups, development of sale promotion systems such as digital leaflets and video Q&A, and support for the introduction of town management systems to control information distribution in business and shopping districts.
We draw on our vast experience in retailing, manufacturing businesses and urban development to construct secure, durable systems that offer easy, comfortable access for consumers and contribute to our clients’ business development in this new era of digital technology.
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