- Commercial Space Design
- Social Media Marketing
- OOH (transportation ads, airport media, billboards, others)
Consumers develop their sense of value by exchanging ideas and influencing and stimulating each other. Today, people who share the same sense of value reside in all kinds of communities. They are also exhibiting new consumption patterns. We are truly witnessing the dawn of a brand-new society. Starting from an Inspiring Idea, Tokyu Agency will create and promote the places, times and experiences that enable people to resonate with brands and companies. Only the Tokyu Group with its vast experience in urban development and Web community creation has the ability to accomplish this.
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Tokyu Agency began developing commercial facilities as early as 1971, becoming one of the first advertising agencies to offer this service to clients. Our competitive edge is our comprehensive ability to offer services in every phase of a development. These begin with the planning phase, involving facility branding, target profiling, building concepts, merchandise planning and environmental design, and extend to the execution phase, involving leasing support, blueprint planning, construction and opening preparations, as well as to the final phase of naming and visual identity development.
Creating facilities means creating new relationships between consumers and companies. We bring ample expertise to the creation of Kaiba (points of purchase), such as shopping centers, department stores, airport retail facilities and visitors’ facilities at plants and showrooms. All these are contact points at which consumers interact with companies and brands.
Our aim is to respond appropriately to our clients’ business issues and, at the same time, to create facilities and/or locations that offer beauty in terms of design and functionality. In so doing, we create places that function appropriately, and that people will love to visit year after year.
We have accumulated extensive expertise through these many and varied experiences, and our new facility development has received countless excellent evaluations.
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The one factor exerting the most powerful impact on online communication today is the emergence of social media. On the social media scene, consumers stimulate each other and influence each other, altering their senses of value and behavior. Supported by digital technology, this new type of communication in which consumers connect and expand their own networks is creating a powerful society that no one can ignore. Tokyu Agency has paid close attention to this field of communication since its very early stages and has pursued ongoing research and studies to back up various programs.
We employ social networks such as Twitter and Facebook to build strategies and support corporate activities by helping consumers to create social communities. We employ all our available resources and accumulated expertise to solve marketing issues facing our clients through social media communication.
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The business operations of the Tokyu Group extend from transportation, real estate and construction to retailing and leisure services, topped off by urban development conducted at Futako Tamagawa, Jiyugaoka and Tama Plaza. These provide us with ample opportunities to hear consumers’ real opinions. We use the information we gather to identify changes in consumers’ behavior and perceptions, and then design optimal approaches to delivering our clients’ messages to them. The member companies of the Tokyu Group, often referred to as TOKYU OOH, own and operate an array of media that are integrated into the lives of consumers. When implementing marketing strategies targeting consumers, Tokyu Agency has the requisite knowledge and expertise to select and employ the optimal media in close proximity to the consumers’ Kaiba.
We have the capability to deal directly with all major railroad systems and airports in Japan along with a comprehensive network covering outdoor media venues. This enables us to present and implement communication plans that maximize our clients’ business effectiveness by employing media that reach large numbers of consumers. These begin with TV, radio, newspapers and magazines and extend to online, transportation and OOH media, among others.
Tokyu Agency is also a media company - TOKYU OOH
Media owned and operated by members of the Tokyu Group (TOKYU OOH) are located primarily in southwestern Tokyo, centered on Shibuya. One of Tokyu Agency’s identities is as a media company that operates and manages these media. They include unique media managed for residents of the corridors along the Tokyu Lines and visitors to Shibuya, the sub-center from which Japan’s youth culture is emerging today. This gives us a distinct advantage in grasping consumers’ responses and behavior.
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